How To Appeal To Boomer Consumers Using A White Paper Template

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Boomer consumers are a lucrative demographic. They have seen the best technology has to offer, so to get their attention you have to have something really exciting that they can’t do without.

Back in the day when people were still using dial-up internet for their 56k laptops, Boomer consumers used their white papers as toilet paper because it was the closest thing they could find to actual paper.

They have since seen the light and have decided that a white paper template is an effective tool for marketing purposes. To know how to write a white paper effectively, use this guide to create one that can generate interest in your product or service.

1) Keep your white paper project simple!

The average boomer consumer owns two pairs of glasses, only uses one at a time, and is smart enough to realize that neither pair is 20/20. They expect white papers to be written in plain English that is easy for them to read. Use short sentences (with lots of periods) and avoid technical jargon like the plague!

This means you should only use the most painless forms of information visualization, such as charts, graphs, and diagrams. You can use color-coding to make the document easier to follow if you like.

2) Cover all the bases with your white paper example!

There is nothing worse than reading a white paper and feeling like you still have unanswered questions about the product or service after it’s over. Boomer consumers want everything laid out in front of them clearly and concisely.

Provide 3-5 supporting arguments in your white paper. Make sure you have a section for each argument, supported by at least two paragraphs of text per piece of evidence. If you’re going to use visuals, include a small caption to lead them into the next paragraph.

3) It’s all about the visuals!

Boomer consumers understand that they are aging and their vision isn’t what it used to be (even with glasses on), so they expect white papers to have a lot of visuals. The more the better in fact, as long as you do a good job keeping up the text-to-graphics ratio.

4) It’s a numbers game!

Boomer consumers follow the philosophy that if one is good four must be better. They want to know how much they benefit from using your product or service and will ignore any document that doesn’t have a table, chart, or graph breaking down those benefits. Create graphs using Venngage‚Äôs graph maker and add them to your white paper template.

The trick is to make sure you include as many numbers as possible without overwhelming the reader. Remember white papers are meant to be short, so you don’t want to go crazy with the figures or charts on each page.

5) Make sure your paper is mobile-friendly!

Boomer consumers like their content in a convenient package and will read them on their smartphones and tablets when they can. That means your white paper should be clear and easy to read on any device.

If you’re going to use tables, charts, and graphs make sure you keep them simple.

6) Give your white paper definition some personality!

What is the white paper for? Use it to connect to your readers! Boomer consumers like to see that the author of a white paper has something in common with them. Don’t be afraid to show your human side in your writing by using colloquialisms or even bad puns.

Think of your white paper as an extension of you and try to put your best foot forward. Boomer consumers are attracted to brands that feel familiar to them, so don’t be afraid to express yourself in the document!

7) It’s not about quantity, it’s about quality!

Boomer consumers want to be able to scan a document and have it feel like they’re reading something interesting, not just a bunch of talking points that could’ve been communicated in a shorter amount of time.

Remember, white papers are a way to generate interest in your product or service. You want the reader to feel that it was time well spent after reading what you wrote. Keep this image in mind as you decide how much detail to go into with each paragraph.

8) Pick up those feet!

Boomer consumers have been known to spend money on products and services that help improve their quality of life, so include all the relevant facts about what you’re offering.

They want to know if it’s worth the investment so be prepared to answer this question in your white paper. You can’t afford to leave anything out!

Remember, most boomers are retired with time on their hands. They want more out of life, so have no fear about being too detailed if your product or service is worth it!

9) Provide a call to action!

You don’t just want to tell people about what you’ve got to offer, you want them to buy it as well! Make sure your white paper includes a call-to-action at the very end, telling them why they should purchase your product or service.

You can also include a separate call to action if you have multiple things to sell to get the most use out of this document.


Boomer consumers are a lucrative market to tap into, and if you keep in mind the tips above your white paper is sure to be a hit! Try these strategies with your content ASAP!



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